I make things happen.
A creative problem-solver with ten years of experience leading cross-functional teams.
Product and UX
I'm interested in human behavior. My focus is creating beautiful products that seamlessly adapt to people's lives.
A beautiful design isn't enough. Human emotions affect our decisions, and a strong feeling (good or bad) can override the latest design trend.
That's why I believe that experimentation combined with data research, and great design can make magic.
Creative direction and storytelling
I polish ideas, ask questions, and make it interesting. A good product connects with people; every person has a story and it up to us, the experience designers, to create the right product for the right person.